Beyond COVID | Virtual Training Series

Beyond COVID – Webinar Series
The SC Arts Alliance, along with funding partners Gaylord & Dorothy Donnelley Foundation, and the SC Arts Commission, announces a webinar series for arts organizations focused on financial best practices for moving beyond the coronavirus. As South Carolina begins to slowly turn back “on” local economies, arts organizations are left wondering how they can prioritize fiscal sustainability through the continuing economic crisis, all the way through to being prepared for events that may have similar impacts in the future.

Additional webinars around marketing and other areas are also being developed and will be announced when available.

SCAA has engaged FMA Consultants, a leading nonprofit financial consulting firm that has already been coaching SC arts nonprofits through the SCAA’s “Stronger Bottom Line” program, to conduct a two-part webinar series for arts groups across the state, at no charge to the organization (thanks to our funding partners).

Each 90-minute webinar will be hosted twice, with space limited to 50-60 participants per webinar to allow for manageable groups and Q&A.

Details and registration links are below for each webinar. Links to join webinar will be emailed out before the start of the webinar to those who have signed up.

Fiscal Management Session 2: Scenario Building & Contingency Planning 

Session 2: Scenario Building & Contingency Planning

Option 1: May 12 @ 1:00pm // Option 2: May 15 @ 1:00pm

While nonprofit organizations cannot predict the future, they can begin to anticipate how they would adjust to a variety of major and minor shifts in their original strategic plans and budgets so that they are equipped to make difficult, complex decisions if a financial or human capital crisis arises in the months ahead. Building potential scenarios and back up plans can give leaders, their staff, boards and funders the confidence they need to press on and continue to deliver on programs. This webinar will address:

Guiding principles for successful scenario planning processes.
Participatory processes organizations can use to weigh options, implications, and trade-offs.
Questions to consider when accounting for key revenue and expense drivers.
How to use tools available to undertake scenario planning.

Marketing – Beyond COVID
The SCAA is teaming up with Engenius, a Greenville marketing and web firm, to bring you another set of “Beyond COVID” webinars, this time focused on Marketing.

These FREE webinars are targeted for arts organizations of all sizes, although small to medium organizations may find them most beneficial.

Marketing Session 2: Communicating Once You’re Open: How to Speak to Different Audience Groups

Webinar 2:  Communicating Once You’re Open: How to Speak to Different Audience Groups
Thursday, May 21 @ 2:00pm

States are lifting distancing restrictions, businesses are starting to open but that doesn’t mean it’s back to normal.

So how do you, as an organization interacting with people in person, effectively speak to those who are willing to gather and those still staying home?

Join us Thursday, May 21st at 2pm EST for a free webinar as we walk through how to talk to different segments of your audience.