Creative entrepreneurs possess natural artistic skills, yet many struggle with making their art-related discipline different from competition. Many artists don’t consider competition because most practice with talents they possess that are unique to them alone; however when one starts asking for money in exchange for their art, they must be able to differentiate their product/service from the rest.

As a creative professional in several art forms, I have learned over the years how to set myself apart from others. The focus was not on being the best, but being the ONLY that does something. In this Branding & Innovation workshop, we will lead creative entrepreneurs in leveling up their branding and innovation offerings.

Qualifications:

• B.S. Computer Science, Columbia College
• M.F.A Media Design, Full Sail University
• Owner/Lead Designer of Graphic Design firm – 14 years/TJ’s Elements
• Children’s Book Author & Toy Creator – 5 years/Super Beauty, Inc.
• Musical Artist/Producer – 10 years/Solbird Entertainment LLC
• 10 years of unprofessional musical business practice

Main Topics Covered

1. Differentiation
2. How to Speak in Color
3. Marketing Research & Testing

Register Online At: www.eventbrite.com

Contact: Carla Eichelberger

803.545.3381