UX & SEO: Make Your Digital Products Findable AND Usable

The relationship between user experience and search engine optimization is often murky and, at times, even hostile. These two disciplines – both crucial for the success of online digital products – often work in their own vacuums without consulting with or even considering one another. Imagine how powerful your site could be if it was informed by input from SEO and UX experts who worked together to find solutions for both usability and findability.

Our expert panel will discuss SEO and UX best practices, what to do when the two disciplines disagree, Google’s take on UX, and the benefits of collaborating to find the best possible solution for the most important people involved, our site visitors.

EXPERT PANEL
-Cooper Hollmaier, Technical SEO Manager at Visiture
-Clay Cazier, Vice President of Search Strategy at PMX Agency
-Bailey Lewis, Director of Content Strategy at truematter
-UX Expert TBD
-Moderator: Dean Schuster, Partner & UX Lead at truematter

TIMELINE
6pm: Networking and happy hour
6:45pm: Panel starts
8pm: Wrap up

SPONSOR
Cognito Forms (giving us pizza and beer!)

THE VENUE
SOCO Vista is located above Jason’s Deli on Gervais St. Enter through the side door in the walkway and go up the stairs.

WHERE TO PARK
Vista parking can be a little stressful, but there are usually spaces on Lady Street or Lincoln during early evening hours. Parking is also always available in the parking garage next to the Aloft hotel, located right behind SOCO Vista.