User Research: Stop Guessing and Start Talking to Real People

Please note, this event has expired.

Presented by truematter at SOCO Vista, Columbia SC

Jul 25
User Research: Stop Guessing and Start Talking to Real People

Most digital teams create experiences without ever once talking to the real people who will interact with the product. Join us to hear from an expert panel of user research professionals how and when to conduct what kinds of research.

Be honest: How do you decide what your users need from your site or app? Do you take the time to research and find out or do you just make your best educated guess? If your answer is the latter, you’re not alone. Most digital teams create experiences without ever once talking to the real people who will interact with the product. They make decisions for their users based on a set of guesses and assumptions about who those people are and what they want online. The problem with guesses and

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ADMISSION INFO

Free Admission

Contact: (803) 252-9896

Email: rusty.farrell@truematter.com

    Official Website

LOCATION

SOCO Vista

823 Gervais St #220, Columbia, SC 29201

Google Map of 823 Gervais St #220, Columbia, SC 29201

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ACCESSIBILITY INFO

    • Wheelchair Access

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