Making Money III: Marketing, Development, and Audience Surveying with Purpose

The S.C. Arts Commission is again partnering with USC’s Department of Sport and Entertainment Management to offer Making Money III! This highly successful seminar is geared towards non-profit and for-profit arts and entertainment organizations. Whether you are an executive director, a board member, work in marketing, or in development, this seminar is for you!

This year, we are excited to welcome nationally recognized arts consultant, Surale Phillips, with a tailored session specifically geared towards South Carolina arts leaders.

Session Description

This three-part seminar will include the following topics, featuring guest experts and hands-on learning.

Part 1: Driving organizational success and financial stability. Best practices from an award winning arts leader.
Part 2: Making your social media work for you!  Strategies and tips to better engage your patrons and followers.
Part 3: Surveying with purpose. This 3.5-hour session with working lunch will help organizations to design and execute solid survey projects. Participants will learn simple ways to approach this often challenging work in order to design surveys that result in useful information.

Who should attend? Making Money III is designed for non-profit and for-profit arts and entertainment executive directors, board members, and marketing and development staff.