Hip hop is the voice of youth since the early 70’s, but it has grown with its audience that is now reaching well into their Fifties. It has always been the litmus test of society and Columbia Hip Hop Family Day is rooted in bringing awareness to the important areas that affect the purveyors of this culture. Health Care, Domestic Violence, Education/Youth, Arts, and Employment/Economic Development. By partnering with nonprofit organizations such as The Nickelodeon’s Indie Grits Festival, South Carolina Victim’s Assistance Network, Concerned Black Men of Greater Columbia, and the Cooperative Ministries, just to name a few, Columbia Hip Hop Family Day will highlight the best qualities this culture offers. The Columbia Hip Hop Family Day will quickly become one of the most diverse events that Richland County has ever hosted; joining people of all genres, races, classes and ages with a one-of-a-kind experience that has the potential to become a staple of South Carolina business and tourism. Change is good.